Cultural and experiential creative force

Available Freelance

THRILL

DIVISION X

BASED IN DUBAI, UAE

///FOR BRANDS THAT REFUSE TO BE TEMPORARY

///Designer

+ Framer Developer

where brands

are crowned

View About DVX*

ABOUT DIVISION X

THRILL Division X is the creative force of THRILL Republica - a Cultural and experiential storytelling Division delivering sovereign-grade creative services to brands operating within or around the automotive lifestyle.

ABOUT DIVISION X

MISSION

To provide world-class art direction, merchandise development, and experience design for brands who seek cultural velocity and real-world impact through immersive physical activations.

MISSION

To provide world-class art direction, merchandise development, and experience design for brands who seek cultural velocity and real-world impact through immersive physical activations.

Division X Originals

High-concept experiential blueprints, packed in capsules, ready for activation.

From immersive launches to black-tie galas, these signature formats are fully developed and production-ready—designed to plug directly into your brand universe.

Available for licensing or exclusive customization.

Discover all Capsules*

Living Legends®

///Myth-based rally with regional quests, team competition, and cultural engagement.

Living Legends®

///Myth-based rally with regional quests, team competition, and cultural engagement.

Living Legends®

///Myth-based rally with regional quests, team competition, and cultural engagement.

Living Legends®

///Myth-based rally with regional quests, team competition, and cultural engagement.

The 5th Alchemy®

///Elemental ritual experience with symbolic progression and prestige-led reward.

The 5th Alchemy®

///Elemental ritual experience with symbolic progression and prestige-led reward.

The 5th Alchemy®

///Elemental ritual experience with symbolic progression and prestige-led reward.

The 5th Alchemy®

///Elemental ritual experience with symbolic progression and prestige-led reward.

THE RITUAL DROP®

///Invitation-driven release format with symbolic access and gated product entry.

THE RITUAL DROP®

///Invitation-driven release format with symbolic access and gated product entry.

THE RITUAL DROP®

///Invitation-driven release format with symbolic access and gated product entry.

THE RITUAL DROP®

///Invitation-driven release format with symbolic access and gated product entry.

THE CALLING®

///Discovery-based journey with user-led progression and narrative unlocks.

THE CALLING®

///Discovery-based journey with user-led progression and narrative unlocks.

THE CALLING®

///Discovery-based journey with user-led progression and narrative unlocks.

THE CALLING®

///Discovery-based journey with user-led progression and narrative unlocks.

Execution Architecture

We engineer cultural trajectories. What begins as a concept becomes a calibrated sequence of strategic rituals, timed interactions, and post-event resonance. Because the world doesn’t remember deliverables.

It remembers the architecture behind movements.

Discover Services*

//PRE

Concept Creation

Narrative Frameworks

Cultural Positioning

//Production

Spatial Systems

Access Control & Ticketing

Live Rituals & Brand Activations

//Post

Product Strategy

Performance Encoding

Experience Deployment

x

Services

We operate at the intersection of narrative, precision, and execution. Each service is a tool in the orchestration of myth-born brand movements.

Explore Capabilities*

//1

Concept Architecture

//2

Format Implementation

//3

Creative & Art Direction

//4

Merchandise Design

//5

Content Systems

VOICE OF X

///THRILL_DIVISION*X

FOR BRANDS

Our work lives where screens end. We script ceremonies, map journeys, build installations, forge rituals. It’s not about “experiential marketing”—it’s about memory architecture. Real, touchable, cinematic. Built to be remembered and repeated.

FOR BRANDS

FOR AGENCIES

We collaborate with agencies to extend their vision into ritual, spatial narrative, and myth-based engagement. Not activations—but authored systems you can deploy. Plug in a capsule. License a ceremony. Design for memory, not media. We’re not your vendor. We’re your cultural weapon.

FOR AGENCIES

_DIVISION*X

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Format Deployment Process

Formats aren’t delivered. They’re initiated. Every Division X engagement moves through four calibrated rites—each one designed to translate vision into cultural impact. The process is a ritual architecture: a system that turns ideas into movements and touchpoints into memory.

[1]

Discovery

/Listening to the signal

Every project begins with alignment—not on scope, but on intent. We identify the myth waiting to be written.

[1]

Discovery

/Listening to the signal

Every project begins with alignment—not on scope, but on intent. We identify the myth waiting to be written.

[1]

Discovery

/Listening to the signal

Every project begins with alignment—not on scope, but on intent. We identify the myth waiting to be written.

[1]

Discovery

/Listening to the signal

Every project begins with alignment—not on scope, but on intent. We identify the myth waiting to be written.

[2]

Codification

/Idea to architecture

We author the format. Design the ritual. Build the blueprint. This is where the story becomes a system.

[3]

Activation

/blueprint to embodiment

Whether digital, spatial, or live—we orchestrate the experience as a lived cultural imprint.

[4]

Echo

/aftermath is the memory

Post-experience, we embed cultural resonance: through objects, content loops, or future capsules. Impact that repeats.

Division X Originals

Licensing

original format only

Try Research

Starts At

$25,000

///self execution

for brands looking to plug and play

More than a job, web design outlet for your vision.

license one Division X Original

Usage rights for one deployment (geo-locked or time-bound)

Full format architecture

execution guidelines

implementation support

Custom Adaptation [IF Applicable]

Request Access

Original Format + Execution

Try Designing

Starts At

$60,000

///execution by the authors who designed it

For brands ready to activate something unforgettable

More than a job, web design outlet for your vision.

full format license

End-to-end activation of your chosen format

On-Ground Implementation

direct collaboration with the Division X team

Custom Adaptation & Visual Language

Post-Event Legacy Protocol

Request Access

Frequently

Asked Questions

Asked Question

What exactly is a capsule?

Can we customize a capsule to fit our brand?

Do you offer agency white-labeling or collaboration?

What do I receive when I license a capsule?

How long does it take to deploy a capsule?

Can we co-create a new capsule with Division X?

What exactly is a capsule?

Can we customize a capsule to fit our brand?

Do you offer agency white-labeling or collaboration?

What do I receive when I license a capsule?

How long does it take to deploy a capsule?

Can we co-create a new capsule with Division X?

What exactly is a capsule?

Can we customize a capsule to fit our brand?

Do you offer agency white-labeling or collaboration?

What do I receive when I license a capsule?

How long does it take to deploy a capsule?

Can we co-create a new capsule with Division X?

Make

Contact

Contact Now*

Every activation is a monument.

Every event is a sovereign act.

Every collaborator is a co-author

of something history will reference.