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DIVISION X

DIVISION X

DIVISION X

DIVISION X

To live in real life is the final luxury.

Our campaigns aren’t ads. They’re territories. They’re soundtracked, scented, stitched, driven, spoken, awarded. We build what people can stand inside. We design what they remember in their hands, their lungs, their pulse.

UNLEASH YOUR CREATIVITY SHOWCASE YOU WORK

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12+

12+

YEars of experience

100+

100+

Completed Projects

$16M

$16M

Partners Raised

5.00

5.00

Customer Success

Our Role

Division X exists to author, license, and deploy myth-based brand experiences. We design cultural infrastructure—formats that become memory, movement, and message.


Our mission is to engineer authored formats—capsules—that brands can license, adapt, and deploy.

Our Role

Division X exists to author, license, and deploy myth-based brand experiences. We design cultural infrastructure—formats that become memory, movement, and message.


Our mission is to engineer authored formats—capsules—that brands can license, adapt, and deploy.

Our Role

Division X exists to author, license, and deploy myth-based brand experiences. We design cultural infrastructure—formats that become memory, movement, and message.


Our mission is to engineer authored formats—capsules—that brands can license, adapt, and deploy.

What We Do

Our work lives where screens end. We script ceremonies, map journeys, build installations, forge rituals.


It’s not about “experiential marketing”—it’s about memory architecture. Real, touchable, cinematic. Built to be remembered and repeated.

What We Do

Our work lives where screens end. We script ceremonies, map journeys, build installations, forge rituals.


It’s not about “experiential marketing”—it’s about memory architecture. Real, touchable, cinematic. Built to be remembered and repeated.

What We Do

Our work lives where screens end. We script ceremonies, map journeys, build installations, forge rituals.


It’s not about “experiential marketing”—it’s about memory architecture. Real, touchable, cinematic. Built to be remembered and repeated.

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Capsule Types

Capsule Types

A Capsule Is a pre-authored brand format—a complete structure of story, space, and symbolic interaction designed to be licensed, adapted, and deployed.


Capsules are modular campaigns that hold narrative logic, emotional architecture, and execution layers—all engineered to transform product or identity into memory.


Each capsule is designed to deliver cultural weight, not creative clutter.

[1]

Event Capsules

Immersive, ritual-driven experiences like rallies, galas, and quests.

[2]

Product Drop Capsules

Story-encoded launch sequences where the product is discovered, not revealed.

[1]

Event Capsules

Immersive, ritual-driven experiences like rallies, galas, and quests.

[2]

Product Drop Capsules

Story-encoded launch sequences where the product is discovered, not revealed.

[3]

Identity Capsules

Frameworks for brand rebirth, cultural repositioning, and narrative realignment.

[4]

Narrative Capsules

Multi-part mythologies for content, storytelling arcs, and campaign choreography.

[3]

Identity Capsules

Frameworks for brand rebirth, cultural repositioning, and narrative realignment.

[4]

Narrative Capsules

Multi-part mythologies for content, storytelling arcs, and campaign choreography.

[5]

Spatial Capsules

Branded environments that act as narrative space: embassies, vaults, and pavilions.

[6]

Relic Capsules

Object-based cultural imprints: symbolic artifacts, tokens, or collectible drops.

[5]

Spatial Capsules

Branded environments that act as narrative space: embassies, vaults, and pavilions.

[6]

Relic Capsules

Object-based cultural imprints: symbolic artifacts, tokens, or collectible drops.

If your brand is ready to ascend into folklore—if you're not looking for clicks, but coronations—then this is the place where your story begins.

YOur Invitation

YOur Invitation

YOur Invitation

to become

to become

to become

myth

myth

myth

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Core Disciplines

Core Disciplines

These are the foundational mechanisms that power Division X capsules—format logic, ceremonial flow, narrative design, and spatial orchestration. Every engagement begins here: architecture before aesthetics, myth before media.

01

Format Architecture

Designing capsule logic, progression systems, symbolic structure, and spatial-temporal sequencing.

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01

Format Architecture

Designing capsule logic, progression systems, symbolic structure, and spatial-temporal sequencing.

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02

Creative & Narrative Direction

Orchestrating the emotional, mythic, and aesthetic coherence of a capsule across all mediums.

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02

Creative & Narrative Direction

Orchestrating the emotional, mythic, and aesthetic coherence of a capsule across all mediums.

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03

Event & Ritual Design

Choreographing ceremonial flow—where every touchpoint becomes an act of cultural significance.

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03

Event & Ritual Design

Choreographing ceremonial flow—where every touchpoint becomes an act of cultural significance.

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04

Spatial Systems & Guest Flow

Constructing experiential environments and behavioral maps—story-driven architecture that invites participation, not presence.

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04

Spatial Systems & Guest Flow

Constructing experiential environments and behavioral maps—story-driven architecture that invites participation, not presence.

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05

Symbolic Brand Integration

We don’t apply branding. We encode it—into object design, atmosphere, emblems, access, and aesthetic alignment

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05

Symbolic Brand Integration

We don’t apply branding. We encode it—into object design, atmosphere, emblems, access, and aesthetic alignment

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06

Strategic Launch Systems

Transforming product releases into rituals of access—driven by mystery, scarcity, and earned discovery.

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06

Strategic Launch Systems

Transforming product releases into rituals of access—driven by mystery, scarcity, and earned discovery.

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Applied Instruments

Applied Instruments

This suite includes advanced identity and status frameworks—engineered for brands seeking cultural depth, sovereignty, and long-term distinction. These tools shape how your brand is seen, accessed, and remembered.

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01

Symbolic Identity Engineering

Designing flags, crests, emblems, coats of arms—markers of cultural weight and enduring brand sovereignty.

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01

Symbolic Identity Engineering

Designing flags, crests, emblems, coats of arms—markers of cultural weight and enduring brand sovereignty.

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02

Community Systems Design

Creating hierarchies of access and belonging: Memberships, ID codes, tiers, ranks, and ceremonial protocols.

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02

Community Systems Design

Creating hierarchies of access and belonging: Memberships, ID codes, tiers, ranks, and ceremonial protocols.

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03

Brand Story Architecture

Writing founding myths, declarations, constitutions, and guiding ideologies—ritualized manifestos of brand ethos.

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03

Brand Story Architecture

Writing founding myths, declarations, constitutions, and guiding ideologies—ritualized manifestos of brand ethos.

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04

Community Legitimization Tools

ID systems, class models, and role dynamics that shape not just who participates—but how they behave.

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04

Community Legitimization Tools

ID systems, class models, and role dynamics that shape not just who participates—but how they behave.

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05

Status Design

Building visual and symbolic infrastructures for prestige, exclusivity, and earned hierarchy within brand ecosystems.

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05

Status Design

Building visual and symbolic infrastructures for prestige, exclusivity, and earned hierarchy within brand ecosystems.

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06

Coded Media Deployment

Translating capsule logic into audiovisual signals, cryptic fragments, cinematic content, and multi-layered story drops.

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06

Coded Media Deployment

Translating capsule logic into audiovisual signals, cryptic fragments, cinematic content, and multi-layered story drops.

Mind inspires

Mind inspires

Mind inspires

boundless

boundless

boundless

imagi—nation.

imagi—nation.

imagi—nation.

With a portfolio of successful brand transformations across various industries, i have earned a reputation for outstanding results.

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Frequently

Frequently

Frequently

Asked Questions

Asked Question

Asked Questions

What exactly is a capsule?
Can we customize a capsule to fit our brand?
Do you offer agency white-labeling or collaboration?
What do I receive when I license a capsule?
How long does it take to deploy a capsule?
Can we co-create a new capsule with Division X?
What exactly is a capsule?
Can we customize a capsule to fit our brand?
Do you offer agency white-labeling or collaboration?
What do I receive when I license a capsule?
How long does it take to deploy a capsule?
Can we co-create a new capsule with Division X?
What exactly is a capsule?
Can we customize a capsule to fit our brand?
Do you offer agency white-labeling or collaboration?
What do I receive when I license a capsule?
How long does it take to deploy a capsule?
Can we co-create a new capsule with Division X?

Make

Make

Make

Contact

Contact

Contact

Every activation is a monument.

Every event is a sovereign act.

Every collaborator is a co-author

of something history will reference.

Division X is the cultural operations unit of THRILL Republica.
We author formats, orchestrate ceremonies, and deploy brand mythologies at scale.
BASED IN TOKYO, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY
PASSION FOR MINIMAL AESTHETICS,
INTUITIVE DESIGN IS EVIDENT IN MY WORK!

DIVISON X

DIVISON X

DIVISON X

DIVISON X