MORE ABOUT
MORE ABOUT
MORE ABOUT
MORE ABOUT
DIVISION X
DIVISION X
DIVISION X
DIVISION X
To live in real life is the final luxury.
Our campaigns aren’t ads. They’re territories. They’re soundtracked, scented, stitched, driven, spoken, awarded. We build what people can stand inside. We design what they remember in their hands, their lungs, their pulse.
UNLEASH YOUR CREATIVITY SHOWCASE YOU WORK
12+
12+
YEars of experience
100+
100+
Completed Projects
$16M
$16M
Partners Raised
5.00
5.00
Customer Success
Our Role
Division X exists to author, license, and deploy myth-based brand experiences. We design cultural infrastructure—formats that become memory, movement, and message.
Our mission is to engineer authored formats—capsules—that brands can license, adapt, and deploy.
Our Role
Division X exists to author, license, and deploy myth-based brand experiences. We design cultural infrastructure—formats that become memory, movement, and message.
Our mission is to engineer authored formats—capsules—that brands can license, adapt, and deploy.
Our Role
Division X exists to author, license, and deploy myth-based brand experiences. We design cultural infrastructure—formats that become memory, movement, and message.
Our mission is to engineer authored formats—capsules—that brands can license, adapt, and deploy.
What We Do
Our work lives where screens end. We script ceremonies, map journeys, build installations, forge rituals.
It’s not about “experiential marketing”—it’s about memory architecture. Real, touchable, cinematic. Built to be remembered and repeated.
What We Do
Our work lives where screens end. We script ceremonies, map journeys, build installations, forge rituals.
It’s not about “experiential marketing”—it’s about memory architecture. Real, touchable, cinematic. Built to be remembered and repeated.
What We Do
Our work lives where screens end. We script ceremonies, map journeys, build installations, forge rituals.
It’s not about “experiential marketing”—it’s about memory architecture. Real, touchable, cinematic. Built to be remembered and repeated.
Capsule Types
Capsule Types
A Capsule Is a pre-authored brand format—a complete structure of story, space, and symbolic interaction designed to be licensed, adapted, and deployed.
Capsules are modular campaigns that hold narrative logic, emotional architecture, and execution layers—all engineered to transform product or identity into memory.
Each capsule is designed to deliver cultural weight, not creative clutter.
[1]
Event Capsules
Immersive, ritual-driven experiences like rallies, galas, and quests.
[2]
Product Drop Capsules
Story-encoded launch sequences where the product is discovered, not revealed.
[1]
Event Capsules
Immersive, ritual-driven experiences like rallies, galas, and quests.
[2]
Product Drop Capsules
Story-encoded launch sequences where the product is discovered, not revealed.
[3]
Identity Capsules
Frameworks for brand rebirth, cultural repositioning, and narrative realignment.
[4]
Narrative Capsules
Multi-part mythologies for content, storytelling arcs, and campaign choreography.
[3]
Identity Capsules
Frameworks for brand rebirth, cultural repositioning, and narrative realignment.
[4]
Narrative Capsules
Multi-part mythologies for content, storytelling arcs, and campaign choreography.
[5]
Spatial Capsules
Branded environments that act as narrative space: embassies, vaults, and pavilions.
[6]
Relic Capsules
Object-based cultural imprints: symbolic artifacts, tokens, or collectible drops.
[5]
Spatial Capsules
Branded environments that act as narrative space: embassies, vaults, and pavilions.
[6]
Relic Capsules
Object-based cultural imprints: symbolic artifacts, tokens, or collectible drops.
If your brand is ready to ascend into folklore—if you're not looking for clicks, but coronations—then this is the place where your story begins.
YOur Invitation
YOur Invitation
YOur Invitation
to become
to become
to become
myth
myth
myth
Core Disciplines
Core Disciplines
These are the foundational mechanisms that power Division X capsules—format logic, ceremonial flow, narrative design, and spatial orchestration. Every engagement begins here: architecture before aesthetics, myth before media.
01
Format Architecture
Designing capsule logic, progression systems, symbolic structure, and spatial-temporal sequencing.
01
Format Architecture
Designing capsule logic, progression systems, symbolic structure, and spatial-temporal sequencing.
02
Creative & Narrative Direction
Orchestrating the emotional, mythic, and aesthetic coherence of a capsule across all mediums.
02
Creative & Narrative Direction
Orchestrating the emotional, mythic, and aesthetic coherence of a capsule across all mediums.
03
Event & Ritual Design
Choreographing ceremonial flow—where every touchpoint becomes an act of cultural significance.
03
Event & Ritual Design
Choreographing ceremonial flow—where every touchpoint becomes an act of cultural significance.
04
Spatial Systems & Guest Flow
Constructing experiential environments and behavioral maps—story-driven architecture that invites participation, not presence.
04
Spatial Systems & Guest Flow
Constructing experiential environments and behavioral maps—story-driven architecture that invites participation, not presence.
05
Symbolic Brand Integration
We don’t apply branding. We encode it—into object design, atmosphere, emblems, access, and aesthetic alignment
05
Symbolic Brand Integration
We don’t apply branding. We encode it—into object design, atmosphere, emblems, access, and aesthetic alignment
06
Strategic Launch Systems
Transforming product releases into rituals of access—driven by mystery, scarcity, and earned discovery.
06
Strategic Launch Systems
Transforming product releases into rituals of access—driven by mystery, scarcity, and earned discovery.
Applied Instruments
Applied Instruments
This suite includes advanced identity and status frameworks—engineered for brands seeking cultural depth, sovereignty, and long-term distinction. These tools shape how your brand is seen, accessed, and remembered.
01
Symbolic Identity Engineering
Designing flags, crests, emblems, coats of arms—markers of cultural weight and enduring brand sovereignty.
01
Symbolic Identity Engineering
Designing flags, crests, emblems, coats of arms—markers of cultural weight and enduring brand sovereignty.
02
Community Systems Design
Creating hierarchies of access and belonging: Memberships, ID codes, tiers, ranks, and ceremonial protocols.
02
Community Systems Design
Creating hierarchies of access and belonging: Memberships, ID codes, tiers, ranks, and ceremonial protocols.
03
Brand Story Architecture
Writing founding myths, declarations, constitutions, and guiding ideologies—ritualized manifestos of brand ethos.
03
Brand Story Architecture
Writing founding myths, declarations, constitutions, and guiding ideologies—ritualized manifestos of brand ethos.
04
Community Legitimization Tools
ID systems, class models, and role dynamics that shape not just who participates—but how they behave.
04
Community Legitimization Tools
ID systems, class models, and role dynamics that shape not just who participates—but how they behave.
05
Status Design
Building visual and symbolic infrastructures for prestige, exclusivity, and earned hierarchy within brand ecosystems.
05
Status Design
Building visual and symbolic infrastructures for prestige, exclusivity, and earned hierarchy within brand ecosystems.
06
Coded Media Deployment
Translating capsule logic into audiovisual signals, cryptic fragments, cinematic content, and multi-layered story drops.
06
Coded Media Deployment
Translating capsule logic into audiovisual signals, cryptic fragments, cinematic content, and multi-layered story drops.
Mind inspires
Mind inspires
Mind inspires
boundless
boundless
boundless
imagi—nation.
imagi—nation.
imagi—nation.
With a portfolio of successful brand transformations across various industries, i have earned a reputation for outstanding results.
Frequently
Frequently
Frequently
Asked Questions
Asked Question
Asked Questions
What exactly is a capsule?
Can we customize a capsule to fit our brand?
Do you offer agency white-labeling or collaboration?
What do I receive when I license a capsule?
How long does it take to deploy a capsule?
Can we co-create a new capsule with Division X?
What exactly is a capsule?
Can we customize a capsule to fit our brand?
Do you offer agency white-labeling or collaboration?
What do I receive when I license a capsule?
How long does it take to deploy a capsule?
Can we co-create a new capsule with Division X?
What exactly is a capsule?
Can we customize a capsule to fit our brand?
Do you offer agency white-labeling or collaboration?
What do I receive when I license a capsule?
How long does it take to deploy a capsule?
Can we co-create a new capsule with Division X?
Make
Make
Make
Contact
Contact
Contact
Every activation is a monument.
Every event is a sovereign act.
Every collaborator is a co-author
of something history will reference.